Valentine’s Day often arrives full of flowers. Big bouquets, small ones, last-minute ones from supermarkets or gas stations. Flowers that appear and disappear within a couple of days.
There is nothing wrong with giving flowers. On the contrary. Flowers accompany the most important moments of our lives: love, gratitude, grief, celebration, the simple act of saying “I’m thinking of you.”
But for some time now, I’ve been asking myself: where do the flowers we buy for Valentine’s Day actually come from?
We live in a world where many decisions feel too big. Changing the system, caring for the planet, doing things differently… it can seem far away. But the world doesn’t change only through big gestures. It changes through small, repeated, conscious choices.
Like choosing:
– where what we buy comes from
– who is behind what we consume
– what kind of pace we want to sustain
The same is true when choosing seasonal flowers for Valentine’s Day.
Why choose seasonal flowers for Valentine’s Day?
Most flowers available today have travelled thousands of kilometres. They are grown far away, often in conditions we never see, to arrive perfectly on time for a specific date. Identical. Perfect. Always available.
At Flox Flower Farm, we do the opposite. We grow flowers in rhythm with the seasons, without chemicals and without rush, accepting that nature does not produce everything all the time.
This means imperfect, changing, living flowers. Flowers that reflect the exact moment of the year in which they were grown.
This Valentine’s Day, I’m not inviting you to consume more. I’m inviting you to choose differently. To understand that a meaningful gift doesn’t have to be immediate or spectacular. Love can also be nurtured slowly, week after week, through small gestures that add up.
What is a flower CSA?
This year I opened a seasonal flower CSA: a way to directly support the farm at the beginning of the growing season and receive flowers as the field produces them.
A medium-term commitment.
A gift — or self-gift — that doesn’t fade after the first day.
A concrete way to care for the place where we live.
Maybe we can’t change everything.
But we can choose which flowers accompany us when we say “I love you,” “thank you,” or “I’m here.”
And that, even if it feels small, transforms.
